Offshoot has invested in lots of new paper backdrops – responding to the many requests we received from Canberra creatives!
Backdrops made of paper rolls are just one type of background used by photographers. Other common types of photography backdrops are:
- Fabric – made of materials like canvas, muslin, polyester, and velvet
- Vinyl – known for its durability
- Digital – computer-generated backgrounds added in post-production
- Chroma Key (also called green screen) – used for special effects or digital backgrounds
Seamless paper backdrops are a popular photographic background, a standard for professional studio photography. Photographers and videographers alike favour these backdrops for their colour and clean, professional look. They are affordable alternatives to pricier backgrounds like permanent cyclorama walls or custom canvas backdrops. Paper rolls are also portable and come in a wide assortment of colours, patterns, and textures.
Benefits of paper backdrops
Need more reasons why paper rolls are the most suitable background for photographic and video shoots? Here are eight of them.
1. Paper backdrops go anywhere
While paper rolls are a staple for studio photographers and in television and video production, they are lightweight and portable enough to go outside the studio as well. Photographers bring these backdrops on location as the preferred photographic background for weddings, parties, and in other special-event environments. Paper backdrops are also used to create theatrical sets.
2. Paper backdrops spotlight the subject
When photographers want to place a person or product in the spotlight with no distractions, nothing beats a seamless solid backdrop. This singular focus makes studio backdrops suitable for professional photography and video content of portraits, fashion, fine art, commercial products, and eCommerce.
3. Paper backdrops capture attention
Bright or strong colours in photos can capture a viewer’s attention, particularly on a website. Studio backdrops work well for commercial photography on eCommerce websites and other store distribution channels.
4. Paper backdrops drive a look
The look can shape brand or personal identity instantly, particularly if you use the same studio backdrops for product shots, videos, and other marketing materials and events. Your brand looks professional and consistent across all platforms.
5. Paper backdrops align with platforms and channels
Solid paper backdrops are the standard for many eCommerce platforms and store distribution channels. For example, Amazon’s website mandates a pure white background for the main photo image, while eBay requires a solid white or neutral background.
6. Paper backdrops give consistent results
Since every bit of a quality paper roll has the same seamless finish and even colour, your photos will all be consistent. That high-quality background across every image puts the photographer in control.
7. Paper backdrops reduce post-production editing
That seamless, consistent look in every photo reduces the need for photographers to do post-production fixes and editing.
8. Paper backdrops create a mood
Think about the emotions and mood you want to evoke in the viewer. For example, if you want to convey that your product is exciting, consider using a red backdrop. If you want to evoke trust, use a blue backdrop. Here are more examples:
If you want to convey:
- Growth or balance, then go for green
- Happiness or optimism, then choose yellow
- Luxury, then pick purple
- Simplicity or innocence, then white is a winner
- Sophistication or elegance, then opt for black
Convinced now that studio backdrops are ideal for your next photo or video shoot? Let’s look at tips for using them.
Using paper backdrops
Offshoot has a wide collection of paper backdrops in stock and available for hire. In our studio spaces, we use wall-mounted backdrop systems rather than background stands, making it easy for photographers and videographers to change backgrounds quickly.
Choose a backdrop
Choose a colour that complements the subject without overwhelming it. Do you want to choose a backdrop that complements or contrasts with a product logo? Consider also if you want to convey a mood or evoke an emotion in your audience.
How much paper roll to use?
That’s a common question. Backdrop paper rolls can create a superior seamless look – an endless curve without any visible lines. How much of the paper roll should be used to create that smooth effect?
For shooting an individual, roll out three metres. If the person is standing on the backdrop, then use about six to seven metres of the paper roll. If you’re shooting more than one person, consider adding more length. Our paper backdrops are around three metres wide, which is wide enough to accommodate couples, small groups, or some movement – perhaps of objects, performers, or animals.
Protecting the backdrop
Once you’ve rolled out the amount you need, taping down the ends can prevent creases or people tripping on it.
Paper backdrops are less durable than vinyl or muslin backdrops, and their smooth appearance can be marred by wrinkles, scuffs, or dirt. For that reason, ask your talent to clean their shoes or wear socks if they’re standing on the paper backdrop. If you’re photographing products, make sure they’re clean before placing them on the backdrop. Some photographers carry a sheet of clear Plexiglas to keep the edge of the paper backdrop clean.
Positioning the subject
Now your backdrop is in place. What’s next? To prevent shadows, position your person or product one to two metres away from the back “wall” of the paper backdrop.
Adjusting the lighting
Now it’s time to play with the studio lighting to make the backdrop look seamless and smooth. If you see imperfections, adjust the lights or balance them to achieve the effect you want. Moving studio lights away from the backdrop makes it appear darker, while diffused lights will soften shadows. You may want to use a studio light on the backdrop and a different one on the subject. The light on the backdrop should be one to three stops brighter than the light on the subject.
Reach the next level
Ready to create something special? It’s easy to choose the perfect roll from our wide range of paper backdrops in stock for your next studio production. Contact the friendly folks at Offshoot to find out more.