Mother’s Day has so many opportunities for photographers to attract new clients and offer a wider range of products and photography packages. Mother’s Day photoshoots are all about connection and legacy. Your work will become treasured family heirlooms that capture moments in time – unforgettable chapters in a family’s story.
Offshoot Studios is ideal for photographers in Canberra who are looking to organise Mother’s Day photoshoots. Thanks to our large Space 1, photographers can set up a range of different looks to give clients the choice, or even give them a range of different photos from the one session. Want something more cosy? Space 2 is great for shoots with up to three subjects, though you could also squeeze a larger group together in a pinch.
Worried that you’ve missed promoting for Mother’s Day?
Don’t be! If you haven’t had a chance to organise Mother’s Day-specific sessions, consider offering vouchers or gift cards instead so that a photo session can still be gifted for Mother’s Day.
Here are some tips for photographers in Canberra who are planning and promoting sessions for Mother’s Day.
Schedule efficiently
Book a studio for the day, then schedule studio time with small breaks in between each session. You get to set up once at the start of the day, shoot with your clients, and then pack down at the end of the day.
Offer more
Your customers are looking for more premium products beyond just digital photo files. Consider offering other products like physical photobooks, framed prints, and acrylic photo blocks. Give them the option to select these products, and you might be surprised by how many people take you up on it!
Revisit your positioning
When promoting the photoshoots in your blog or on socials, focus on communicating that the Mother’s Day shoots are about getting Mum out from behind the smartphone and into the photo for once. Focus on things that mums might not be thinking about and remind partners and kids that this is an opportunity to pamper their mums, show them how much we love them, and make them feel beautiful.
Showcase the quality of your photography and the curated look and style you offer. These photos will be images to treasure – not something just anyone can replicate on a smartphone.
Set yourself (and them) up for success
Give as much guidance as possible before the photoshoot. Mention things like what to wear to the photoshoot, what to bring, and what sort of makeup they should wear.
Ready to shoot?
Booking in your shoot at Offshoot is simple. Submit a studio booking request or call our friendly team.