Becoming a model can seem like a daunting journey, but with the right guidance, it’s achievable. Whether you dream of strutting down runways or gracing magazine covers, this guide will help you navigate the path to becoming a successful model. From building your portfolio to finding the right agency, we’ll cover all the essential steps to kickstart your modelling career. We’ll also give you some final thoughts on the matter so that you can make an informed decision about whether or not modelling is the right career for you. Let’s get started!
What is a Model?
A model is someone who poses for photos, walks on runways at fashion shows, or shows off products and clothing. Models work in fashion, advertising, and commercial projects. They help brands by visually representing their products. There are different types of modelling, such as fashion, commercial, and fitness. Each type needs different skills and attributes. Knowing the different types can help you find the right fit for you. It can be a great way to make a living and be in the limelight, and the best part is that it doesn’t require a lot of schooling or experience.
How Old Do You Need to Be to Start a Modelling Career?
You can start modelling at almost any age – there are no set starting or ‘retirement’ ages – but most people start when they’re around 16 to 18 years old. Many agencies like to sign new models in their mid-teens. However, there are chances for younger kids in child modelling, as well as for older people.
If you’re younger, it’s important to have your parents’ support and make sure your schooling isn’t affected. If you’re older and thinking about a modelling career, don’t worry. There are plenty of chances in different fields, like commercial, fitness, and lifestyle modelling. Age requirements can vary by agency and market, so it’s a good idea to research and reach out to agencies that match your age and type.
What Does It Take to Become a Model?
You don’t need any formal qualifications to get into modelling, but there are some personal requirements that will go a long way to help you along the journey:
- Good Work Ethic: In practice, modelling is a lot less glitz and glamour than you’d expect. It can include some pretty long days and hustling to cast. Resilience and determination are a must, as with any competitive industry.
- Confidence: Confidence is crucial in modelling. You need to be comfortable in front of the camera and on the runway. This helps you convey the right emotions and poses.
- Professionalism: Being professional means being punctual, prepared, and respectful. Agencies and clients appreciate models who are easy to work with and reliable.
- Adaptability: If you want to be a professional model, it’s important to be able to adapt to different styles, settings, and directions. Flexibility and a positive attitude can make you stand out.
- Communication Skills: Good communication helps you understand what photographers, directors, and clients want. It also helps in building good relationships in the industry.
- Resilience: The modelling industry can be competitive and sometimes tough. Resilience helps you handle rejection and keep moving forward.
- Passion: Having a genuine passion for modelling can drive your success. Passion keeps you motivated and helps you enjoy the journey.
Model Salary and Job Outlook
Trying to become a model is not for the faint of heart. Modelling takes plenty of hard work, dedication, and talent to earn a high salary or even enough to model full-time.
Most models start out by modelling for free or low rates before gradually increasing their rates over time as they gain experience. More experienced models, especially those working with well-known brands or in major fashion markets, can earn a lot of money. High-fashion models and those with a strong portfolio can earn thousands per day. Different types of modelling have different pay scales. For example, commercial modelling tends to pay more consistently than fashion modelling, which might have fewer but higher-paying jobs.
Working with a model management agency can mean a more steady flow of jobs, but models are required to pay a commission to the agency, usually around 20%. Finding an agent takes time as well – especially if you want to be signed by major agencies.
Freelance models keep all their earnings but need to find their own jobs, which can be more challenging. The demand for models is expected to grow, especially in commercial modelling. Social media has also opened new opportunities for models to promote themselves and find work. Many models also earn money through endorsements, social media promotions, and personal branding. Building a strong online presence can lead to additional income streams.
What are the Benefits of Becoming a Model?
Starting a career as a model definitely has its perks, if you’re successful. Firstly, it provides opportunities to travel and work in exciting locations around the world. You might find yourself in glamorous cities like Paris, New York, or Milan, experiencing different cultures and meeting new people.
Modelling also allows you to develop a range of skills, such as public speaking, posing, and walking the runway. These skills can boost your confidence and help you in other areas of life. Additionally, you get to work with creative professionals like photographers, makeup artists, and designers, which can be inspiring and educational.
Another benefit is the chance to build a strong personal brand. Successful models often have significant social media followings, leading to opportunities in influencer marketing and endorsements. This can create additional income streams and open doors to other careers in the entertainment and fashion industries.
Lastly, modelling can be personally rewarding. Seeing your work in magazines, advertisements, or on the runway can be a great source of pride. It’s a field that celebrates diversity and individuality, allowing you to express yourself and make an impact.
What are the Different Types of Models?
Modelling is a career that has seen a lot of growth in recent years. There are now more types of models than ever before, making it an attractive career option for anyone with the right skills.
Fashion Model
Fashion models work with high-end brands and designers, debuting the latest styles to the world. This type of modelling is often associated with glamour and prestige, but it also demands dedication and hard work. Fashion modelling also includes editorial work, print modelling, and fit and parts modelling.
Editorial models appear in fashion magazines and high-end publications. These shoots often tell a story or convey a theme, requiring models to be versatile and expressive. Editorial work is highly sought after because it can significantly boost a model’s portfolio and visibility.
Fit models work behind the scenes, helping designers and manufacturers create clothing that fits well. They need to have consistent body measurements and the ability to provide feedback on the fit and comfort of garments.
Lastly, there’s parts modelling. These models specialise in parts modelling, where specific body parts like hands, legs, or hair are featured in close-up shots for fashion and beauty products. Think a pair of legs on a packet of stockings or a hand model in a watch ad.
Commercial Model
Commercial modelling is one of the most diverse and accessible types of modelling. It involves promoting products and services in ads, catalogues, and other marketing materials.
Unlike fashion modelling, commercial modelling values a more everyday and approachable look. Commercial models are supposed to represent everyday people using products or services, making them relatable to the general public. This type of modelling requires the ability to convey emotions and tell a story through expressions and actions.
Catalogue modelling, which showcases clothing, accessories, and household items for retail brands, is also a big part of commercial modelling. You might think it’s a dying field (when was the last time you read a catalogue?), but you’d be wrong. Instead of referring to the physical catalogue of yesteryear, think of the product photos on an eCommerce platform for brands like ASOS. These models need to look approachable and friendly so that customers envision themselves using the products.
Lastly, there’s corporate and lifestyle modelling. This involves representing businesses in corporate brochures, websites, and training materials. Models in this field often portray professionals in work environments or people enjoying everyday activities, promoting a company’s image or lifestyle brand.
It’s a versatile field with many opportunities, allowing models to work in various settings and industries. If you enjoy acting and have a friendly, approachable look, commercial modelling could be a great fit for you. Often, it can be a great start of bigger things – many of the famous actors of today, like Jennifer Lawrence and Blake Lively, graced the pages of catalogues before they became household names.
Runway Model
Runway models walk the catwalk during fashion shows, presenting the newest collections from designers. They need to have a strong, confident walk and the ability to change outfits quickly. Height is often a big hiring factor, with agencies often looking for female models who are at least 170cm tall and male models who are at least 180cm tall.
However, this isn’t always the case: Kate Moss, one of the most famous runway models of all time, is only 166cm. There’s also been a push away from traditional weight standards in recent years – models don’t have to be a size six or smaller anymore. Ashley Graham, for example, who wears a size 14, is one of the most beautiful and renowned runway models of our time. She came into the public eye in 2016 after gracing the cover of Sports Illustrated. Since then, she’s walked runways at New York and Milan Fashion Weeks for some of the biggest high fashion designers.
Athletic Model
Athletic modelling, also known as fitness modelling, focuses on showcasing sportswear, fitness products, and active lifestyles. This type of modelling requires a fit and toned physique, as well as a healthy and active lifestyle.
Athletic models appear in advertisements for sports brands, fitness magazines, and workout programs. They demonstrate the use of fitness equipment, wear athletic clothing, and often participate in action shots that highlight their physical abilities. Becoming a fitness model can involve anything from running and lifting weights to practising yoga and other fitness activities.
Swimsuit/Lingerie Model
Swimsuit and lingerie modelling focuses on showcasing swimwear and underwear for various brands. This type of modelling requires confidence and the ability to pose comfortably in minimal clothing.
Swimsuit models often work for brands that sell beachwear and participate in photoshoots for magazines, advertisements, and online stores. These shoots typically take place in outdoor settings like beaches or pools, requiring models to be adaptable to different environments.
Lingerie models promote underwear and sleepwear. They work with brands to highlight new collections and appear in catalogues, advertisements, and fashion shows. Maintaining good posture and a confident presence is crucial in this field. Confidence is also key to succeeding as a swimsuit or lingerie model. It helps you project a positive image and feel comfortable in front of the camera.
Glamour Model
Glamour modelling focuses on showcasing models in a provocative and alluring manner, often in settings that highlight the model’s attractiveness. The most famous example of glamour modelling is the ‘bunnies’ of Playboy Magazine.
Glamour models often wear revealing clothing or lingerie and pose in ways that emphasise their appeal. Confidence and comfort in front of the camera are essential for this type of modelling. Glamour models must be able to convey a range of expressions and emotions, from sultry and seductive to playful and fun.
While glamour modelling can sometimes be controversial, it is a legitimate and established part of the modelling industry. It offers opportunities to work with various publications and brands, and it can help you get your foot in the door for other modelling or entertainment opportunities. Just remember to always be safe and only do what you feel comfortable with!
To succeed in glamour modelling, it’s important to maintain a professional attitude and set clear boundaries about what you’re comfortable with. This helps ensure that your work aligns with your personal values and career goals.
Promotional Model
Promotional modelling involves representing brands and products at events, trade shows, and other marketing activities. Promotional models interact directly with the public, providing information, handing out samples, and generating interest in the brand they are representing.
This type of modelling requires excellent communication skills and a friendly, approachable demeanour. You need to be able to engage with people, answer questions, and create a positive impression of the brand. Promotional models often work at conventions, sporting events, product launches, and in-store promotions.
Being a promotional model can be dynamic and varied. Flexibility and the ability to adapt to different situations are important in this role. You also need to be professional and reliable, as you often work directly with clients and the public.
Promotional modelling can be a great way to gain experience and make connections in the industry. If you enjoy interacting with people and have a strong work ethic, this type of modelling could be a good fit for you.
How to Start Your Modelling Career
Becoming a model is a dream many people have. It can be a challenging and exciting career, but it’s not for everyone. Before you decide to pursue modelling, it’s important to decide which type of model is right for you. Requirements and work conditions in the world of modelling can vary a lot depending on the industry niche.
1. Decide What Kind of Model You Want to Be
The first step in becoming a model is deciding what type of modelling suits you best. With options like fashion, commercial, plus-size, fitness, swimsuit, lingerie, and glamour modelling, it’s important to choose the one that aligns with your interests and strengths.
Think about what you enjoy and where you feel most comfortable. Do you love fashion and runway shows? You might want to become a fashion model. If you prefer a more approachable and diverse look, commercial modelling could be a great fit. If you’re active and enjoy sports, consider fitness modelling.
Each type of modelling has different requirements and opportunities, so researching each one can help you make an informed decision. This will guide your next steps and ensure you focus your efforts in the right direction. Make sure to have realistic expectations if you want to become a model – it’s no easy feat. The industry is extremely competitive, and the bar is high. However, if you enjoy what you do, then there’s no stopping you.
2. Start Practicing at Home to Become Comfortable in Front of the Camera
Start your modelling journey by practising at home. This helps you get comfortable in front of the camera and understand your best angles and poses. Try different poses in front of a mirror. Learn how to position your body to highlight different features and create interesting shapes. Practice a range of facial expressions, from smiling to serious looks, to show different emotions during photoshoots.
If you’re interested in runway modelling, focus on your walk. Pay attention to your posture, stride, and balance. Watching videos of professional models can give you a good idea of what to aim for. Use a camera or smartphone with a self-timer to take photos of yourself. This helps you get used to being photographed and lets you review your poses and expressions.
There are also many online tutorials and resources for aspiring models that give valuable tips on posing, walking, and getting ready for photo shoots.
3. Build Your Portfolio
Building a strong portfolio is essential for any aspiring model. Your portfolio is a collection of your best photos that show your range and versatility. It’s what agencies and clients look at to decide whether to work with you. First impressions matter immensely when applying to modelling agencies or modelling jobs, so it’s important to have a portfolio to share.
A great way to start building a modelling portfolio is by doing TFP (Time for Print/Time For Photos) shoots. In these shoots, you and the photographer work together for free, and both of you get to use the photos. This is a cost-effective way to build your portfolio and gain experience. Look for local photographers who are open to TFP collaborations. Aside from building your portfolio, TFP modelling is also a great way to network with others in the industry and get experience in front of the camera when you’re just starting your modelling career.
When creating your portfolio, aim for quality over quantity. Choose a selection of high-quality images that highlight your best features and show different types of poses and expressions. Include headshots, full body shots, and some lifestyle or action shots to show your versatility. If you want a comprehensive list of what to have in your portfolio, read our article on the must-have photos to include in your portfolio.
Having a strong portfolio will make a big difference when approaching agencies or clients. It shows that you’re serious about your modelling career and gives them a clear idea of what you can offer.
4. Find Reputable Modelling Agencies or a Modelling Agent
Finding a reputable modelling agency is a crucial step in your modelling career. Signing with an agency can help you find work, negotiate contracts, and guide you in the industry. Start by researching agencies in your area. Look for agencies with a good reputation and a strong presence in the modelling industry. You can find reviews and testimonials online or ask other models for recommendations. If you’re based in Canberra like us, we have a handy article about modelling agencies in Canberra.
Once you have a list of potential agencies, visit their websites to see if they’re currently accepting new models. Most agencies have specific guidelines for submissions, so make sure to follow their instructions carefully. This usually involves sending in a few photos, your measurements, and a brief introduction about yourself. If an agency is interested, they’ll invite you for an interview or an open call. Be prepared to talk about your experience and why you want to work with them. Bring your portfolio and be ready to show your best poses and expressions.
It’s important to be cautious of scams. A reputable agency will never ask for large upfront fees. They earn a commission from the work you do, so they’re invested in your success. If something feels off, trust your instincts and do more research. It’s also crucial that you prepare yourself for rejection – modelling is an industry that requires thick skin.
5. Take Relevant Classes to Gain Modelling Experience
Taking relevant classes can give you a competitive edge in the modelling industry and help hone your abilities as a model. These classes teach you important skills like posing, walking the runway, and expressing different emotions.
Look for modelling schools or workshops in your area. Many offer courses on specific aspects of modelling, like runway walking, posing for photoshoots, and skincare and makeup tips. These classes are usually taught by experienced models or industry professionals who can offer their perspectives on how to become a model and break into the industry.
Acting classes can also be beneficial. They help you become more expressive and comfortable in front of the camera, which is crucial for both photo and video shoots. Good acting skills can make your poses and expressions more natural and engaging.
Another useful class is public speaking. Professional modelling often involves interacting with clients, photographers, and sometimes the media. Being able to communicate clearly and confidently can set you apart from other models.
6. Look for Opportunities to be Noticed
If you want to be a model, you’ll need to find ways to get noticed. Don’t be afraid to put yourself out there, on or offline. One of the most important steps to getting noticed is attending open calls and casting calls held by modelling agencies and brands. These events give you a chance to meet industry professionals and show your potential. Be prepared with your portfolio and a confident attitude.
Network within the industry. Attend fashion shows, industry events, and parties where you can meet people who can help you advance your career. Building relationships with photographers, stylists, and other models can lead to job opportunities and valuable advice.
Consider entering modelling competitions. These contests often have model scouts and casting agents looking for new talent. Winning or even just participating can give you significant exposure and add to your portfolio. Volunteer for charity fashion shows or local events. These opportunities not only give you experience but also help you get your name out there. Plus, they can be a lot of fun and rewarding.
7. Use Social Media to Gain Exposure
Social media is a powerful tool for gaining exposure as a model. Platforms like Instagram and TikTok allow you to showcase your work and connect with a wider audience, including potential clients and agencies.
Start by creating a professional profile. Use a clean and simple username, and choose a profile picture that represents you well. Fill out your bio with key information about your modelling career and include contact details.
Regularly post high-quality photos and videos that highlight your skills and versatility. Use natural light and good composition to make your images stand out. Include a mix of professional shots and behind-the-scenes content to give followers a glimpse into your life as a model.
Follow and interact with other models, photographers, and brands. Networking on social media can lead to collaborations and job opportunities. Participate in online challenges and trends to stay visible and relevant.
Remember to keep your content positive and professional. Personal information and certain opinions could come across as a red flag to model agents and scouts, so avoid posting anything that could harm your reputation. Consistency is key, so make sure to update your profile regularly with fresh content.
8. Start Finding Modelling Jobs!
Now that you’ve built your portfolio and gained some exposure, it’s time to start finding modelling jobs. Here’s how to get started:
Submit your portfolio to modelling agencies. It might take a while to sign up with an agency successfully, but it’s the most surefire path to becoming a fashion model. Many agencies have online submission forms where you can send your best photos and details about yourself. Be patient, as it can take time to hear back.
Use online platforms like ModelMayhem or StarNow to find job postings. These sites list various modelling opportunities, from photo shoots to promotional events. Regularly check for new listings and apply to those that fit your style and goals. Network with photographers, makeup artists, and other industry professionals. They often know about upcoming projects and can recommend you for jobs. Attend industry events and keep in touch with people you’ve worked with.
Check local job boards and Facebook groups for casting calls and modelling gigs. Sometimes, smaller, local opportunities can lead to bigger jobs and valuable experience. You should also consider freelance work and market yourself directly to brands and businesses. Create a simple website or online portfolio where potential clients can see your work and contact you.
At this point, the most important thing is staying professional and reliable. Doing otherwise can follow you for the rest of your career. When you get a job, show up on time, be prepared, and do your best. Building a good reputation will lead to more job offers and build an ultimately reputable career.
How to Make a Modelling Portfolio
Making the career move to modelling can be a daunting one, but with the right planning and execution, it’s definitely achievable. Every model must have a portfolio to have a successful career. Building a strong modelling portfolio needs to showcase your work in both formal and informal settings. Be sure to showcase your natural features, physique, and personality in your photos. Additionally, create an online presence and social media accounts to get extra exposure.
Arrange for a Professional Photo Shoot
The first step to building your portfolio is to get professional photos taken. Start by finding a reputable photographer with experience working with models. Look at their previous work to make sure their style aligns with what you need for your portfolio. You can ask for recommendations or check reviews online.
Once you’ve chosen a photographer, discuss the types of shots you need. Aim to include a variety of images, like headshots, full-body shots, and some in different outfits and settings. This will show your versatility and range.
Prepare for the shoot by practising your poses and expressions at home. Bring a selection of outfits that highlight your best features and fit the types of modelling you’re interested in. Make sure your hair and makeup are done to a professional standard, either by hiring a makeup artist or doing it yourself if you’re confident in your skills.
During the photoshoot, follow the photographer’s directions and feel free to suggest poses or ideas. The goal is to capture images that represent you at your best and give potential clients and agencies a clear idea of what you can do.
Show Versatility
To stand out as a model, it’s important to show versatility in your portfolio. This demonstrates your ability to adapt to different styles and roles, making you more appealing to a wider range of clients and agencies.
Include a mix of photos that showcase different looks and settings. For example, have some high-fashion shots with dramatic poses and styling, as well as more natural, everyday looks. Add images that highlight your ability to model various types of clothing, from casual wear to formal attire.
You should also consider adding themed shoots to your portfolio. These could include sportswear, swimwear, or even character-based photoshoots. The more diverse your portfolio, the better you can show that you’re capable of handling different modelling jobs.
Show different expressions and moods in your photos. These can range from serious and intense to light-hearted and playful. Conveying a range of emotions is a valuable skill in modelling.
Create a Digital Portfolio
The modelling industry has definitely moved online. Having an online portfolio is crucial for sharing your work with potential clients and agencies, and for reaching a wider audience. If you’re lucky, regularly posting shots on your social media pages could even get you scouted by a legitimate model scout!
Start by creating a basic website. Don’t worry if you’re not tech savvy; Squarespace and other simple website builders make it so easy to build a templated website. Choose a clean, simple design that lets your photos stand out. Include sections for your headshots, full-body shots, and other images that showcase your range. Make sure your contact information is easy to find.
You can also use social media platforms like Instagram or online portfolio platforms like Starnow or Model Mayhem. These sites are specifically designed for creative professionals and can help you connect with potential clients and collaborators.
When digitising your portfolio, make sure all images are high-quality and load quickly! Consider adding a brief bio and put together a list of your modelling experience to give viewers a better understanding of who you are and what you can offer.
Create a Comp Card
Your comp card, or composite card, is an essential tool for promoting yourself as a model. It’s a small card that features your best photos from your portfolio and key information, and it’s what you’ll give to potential clients and agencies. Essentially, it’s a business card for models.
When choosing pictures for your comp card, focus on quality over quantity. include three to five images that are high-resolution and professionally taken. Your comp card should typically include:
- Headshot: A clear and professional headshot is crucial. This should be a close-up of your face, showcasing your features and personality.
- Full-Body Shot: Include a full-body shot that shows your proportions and posture. Choose a simple, flattering outfit that fits well and highlights your figure. Skinny jeans a well-fitting, ironed t-shirt are a good choice.
- Variety of Poses: Add a couple of images that show you in different poses and outfits. This demonstrates your versatility and ability to adapt to different styles.
Make sure the photos you choose represent the type of modelling you want to pursue. For example, if you’re interested in fashion modelling, include high-fashion shots. If you’re aiming for commercial work, choose more approachable and relatable images.
Once you’ve selected your photos, ensure your comp card includes your basic information like your name, measurements, contact details, and the agencies you’re represented by, if applicable.
Choosing the right pictures for your comp card is vital. It’s often the first impression potential clients and agencies will have of you, so make sure it’s a strong one. A well-crafted comp card can significantly boost your chances of getting noticed and booked for jobs.
Update Your Portfolio When Needed
As you start to book jobs and gain more experience, remember to regularly update your portfolio to reflect your new skills and connections! This is essential if you want to keep booking better and better modelling jobs.
How Do Model Casting Calls Work?
Model casting calls and auditions are a big part of working as a model. These events let casting agents and clients meet models and see if they’re right for their jobs.
If you’re with an agency, they’ll often tell you about upcoming castings. If you’re on your own, look for open castings on industry websites like Model Mayhem, social media, or through your contacts.
Bring your portfolio (comp card). Wear simple, fitted clothes unless they tell you otherwise. Make sure to show up on time and act professionally. Stay positive and be prepared to wait.
Castings are a huge part of the modelling world, and you can’t avoid them if you want to become a model. Even models with lots of experience go to many castings before getting jobs. Keep trying and stay professional throughout the process. Although they might be one of the daunting at first, by your third or fourth time, they will be a breeze!
Work Hard and Stay Patient!
Getting into the modelling industry takes hard work, tough skin, and a good idea of what you’re getting into. The field has lots of different paths, from high fashion to commercial work, and each comes with its own challenges.
Building a modelling career doesn’t happen overnight. You’ll need to put in a lot of effort to build your portfolio and get experience. Even top models face rejection, so learn to handle it and grow from each experience.
Lastly, remember that while modelling can be rewarding, it’s smart to keep your expectations in check. There’s no guarantee of success, but if you stick with it and work hard, there are great opportunities out there.